“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

On April 13, Barcelona Football Club and the Shimao Group announced a strategic cooperation agreement, in which the Shimao Group are to become the regional sponsor of the Club up to 2019.
Barcelona Football Club and Shimao Group will cooperate in a number of areas, such as cultural and sports development, social responsibility and a better lifestyle for the Chinese people.
Barcelona Football Club said: "We would like to welcome the Shimao Group in joining us. Barcelona, Shimao and football will become more popular among the Chinese people through this sponsorship agreement. China is an important market for us and we are confident that Barcelona Football Club will become the most popular football club in China.”
The Shimao Group commented: "Through the cooperation with Barcelona Football Club, the Shimao Group will not only focus more on the lifestyle that comes with the spirit of sport, but also make a significant contribution to the development of sport in China.”
The Shimao Group is a Chinese real estate development conglomerate serving more than 1 million customers and 300,000 households.
Source: Tencent
Proofread by Sean O Diobhilin
Related coverage
Home Credit sign deal with Beijing Guoan
11 Mar 2016
Ping An to renew title sponsorship deal with Chinese Super League
20 May 2017
23 Aug 2015
China's Huawei sponsors Santos
29 Oct 2014
Beijing nutrition brand sponsored IAAF World Championships Beijing 2015
20 Aug 2015
More from Yutang Sports
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026
Yutang Sports
Chinese website
loading...