Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
In the playing field of the 2015 Beijing IAAF World Championships, several national teams have gained much attention for their uniforms because of an eye-catching red H-shaped logo. This is the first time that Chinese sportswear brand Health has appeared at the IAAF World Championships. By jointly sponsoring teams from 5 territories, namely Ghana, Ecuador, Sudan, Angola and the British Virgin Islands with the sports marketing company Panosports, the brand has made an important step towards promoting its products in the overseas markets.
“Domestic sportswear brands still lack the overall strategic plan for public communication. Most of them are only partnering with comprehensive meets or entertaining events rather than professional meets of a single sport, thus affecting how consumers assess the brands. From this aspect, there is still a wide gap between Chinese sportswear companies and their foreign rivalries,” said Zhang Jiaye, General Manager of Panosports with regard to the first deals Health has made with international track and field teams.
Source: youth.cn
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Nissan claims sponsorship rights to Evergrande
23 Nov 2015
Domestic brands are fighting for Chinese football market
07 Jul 2015
Huawei extends Ajax Cape Town sponsorship
24 Jul 2015
K8 Group the new West Brom shirt sponsor
01 Jun 2016
Nike to sponsor China national football team
26 Dec 2014
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...