Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Last month (May, 2016) The English Premier League side West Bromwich Albion FC announced K8 Group, an online entertainment company, as their shirt sponsor for next season’s Premier League (2016/17). WBA marketing disclosed that the shirt sponsorship agreement will run for an initial two-year period.
K8 Group representatives stated that the shirt sponsorship was needed in order to extend K8 Group’s reach and engagement with new customers.
On signing the agreement with West Bromwich Albion Vincent Huang, COO of K8 Group, said: “K8 Group has had a long standing interest in working with a Premier League club and finally we are here with one of the most respected clubs in the Premier League.”
“This partnership is delivered as a true partnership for both parties. We are working on a joint marketing plan that will focus on raising awareness of K8 Group in the UK whilst also ensuring the development of the West Bromwich Albion brand in Asia. ”
Source: Netease
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Evergrande Khingan sponsors FIS Freestyle Ski Aerials World Cup
02 Dec 2015
14 Jul 2016
FedEx Field gets suite-level Wi-Fi from Huawei
14 Nov 2014
2014/2015 European Football Leagues Chinese TV Market Report
10 Jul 2015
CSL club signs sponsorship deal with Home Credit
04 Mar 2016
More from Yutang Sports
IWGA to confirm the World Games host
11 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports
loading...