JEEP to title sponsor the China WSL Longboard Championships

The World Surf League (WSL) has named Jeep as its first ever global automotive partner in a multi-year deal. In addition to running on-site activations at WSL events, Jeep will be awarding two vehicles to the 2015 WSL men’s and women’s champions at the end of the year and will title sponsor the WSL Longboard Championships in China.

As part of the agreement, Jeep has also become the naming rights partner to the WSL Jeep Leaders Tour Rankings for men and women, and its sponsorship will include Jeep brand logos on the Tour Leaderboard and the yellow Leader Jersey.

The Jeep brand partnership with the WSL will be featured on its own unique page on jeep.com, which will provide WSL news, updates, the tour leaderboard and related surf content to consumers.

The Jeep brand is owned by Fiat Chrysler Automobiles (FCA), a global automotive company.

Olivier Francois, the chief marketing officer of FCA – Global, said: "As the first ever exclusive automotive partner of the WSL, this unique collaboration allows us to engage with a culture that embraces the very same philosophy, beliefs and attitude of the Jeep brand on a global platform.

"Together with the WSL, we are able to connect with an adventurous, athletic, influential and increasingly digital fan base of over 120 million through on-site beach activations and live online streaming of worldwide surfing events across countries including Brazil, Australia, France, China, Japan and the US, making this the Jeep brand's first truly authentic global partnership."

Wanning, China held Longboard Women`s Championships in 2013 which was sponsored by Swatch.