Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Confirmed by regional manager of Yonex in China, Lin Dan, No.1 male badminton player plans to start his "solo badminton career" in Sudirman Cup this month by using Yonex’s products.
At the beginning of January, Lin’s signing with Yonex attracted much attention from media. Actually, from 2009 to 2014, Li-Ning has acquired exclusive sponsorship of China National Badminton Team, as a result, Lin got no way but submit to the order of his team to use Li-Ning's products.
Therefore, after the news that Lin wanted to find a new partner brand, many insiders and outsiders voiced their great concerns on this matter.
The news means that Lin will begin to use Yonex’s products in Sudirman Cup, which is also the first time for Lin to use different brand from his teammates.
Yonex Co., Ltd. is a Japanese manufacturer of sporting equipment for badminton, golf, and tennis, producing racquets, clubs, shoes, shuttlecocks, and other equipment for those sports. For the company itself, Lin is just another Yonex athlete.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
World champion to cooperate with McDavid
24 Jun 2015
Chinese top world badminton ranking
24 Oct 2014
Hisense to sponsor 2016-2017 China Badminton Super League
06 Dec 2016
2015 Sudirman Cup TV Broadcasting Report
22 May 2015
Li Ning sponsors BSU Badminton Team
16 Dec 2016
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...