SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Japanese sporting equipment manufacturer, Yonex Co., Ltd., has announced a deal with Wang Yihan, a Chinese retired professional badminton player and former women's singles world champion and Olympic silver medalist.
This deal will see YONEX and Wang make efforts to promote the development of badminton. In addition to this, Wang also has plans to introduce her experience in youth training and sports culture businesses.
At the official news conference held on Thursday, Wang said she had gained a lot from her participation in YONEX-sponsored tournaments earlier this year. She hopes that more women will be engaged in the sport, and will personally make the promotion of badminton events and YONEX products as an important part of this deal.
Wang started her career when she was nine years old, and began to make excellent achievements in major tournaments in 2006. By October 2009, she was ranked number one Women's singles player in the world. Wang announced her retirement from professional badminton after she lost to India's P. V. Sindhu in the quarterfinal at the 2016 Rio Olympics.
Source: Sohu
Proofread by William Logsdon
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Hisense sponsors two sports programmes
18 Aug 2015
Yutang Case Study: Why Wuliangye sponsor World Chinese Badminton Championship 2015
13 Feb 2016
Chinese top world badminton ranking
24 Oct 2014
Ding Shizhong: We want Anta to become an international brand, instead of the Chinese version Nike.
27 Nov 2017
Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...