Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Lin Dan, the top badminton player in China and who has been nicknamed as “Super Dan”, has always been a popular choice for brands’ marketing campaigns. He recently added an American brand to his portfolio and filmed a promotion video for it.
The brand, Oakley, is a sporting brand. Lin is its first ambassador in China. It entered the Chinese market in 2009, and has over 600 retail stores in China now.
The endorsement is largely a part of a global advertisement campaign of Oakley, “One Obsession” which is planned to be spread to 21 countries across the world and to last through the entire 2015 by online and on-ground activities. The campaign invited athletes from many sports, including baseball star Matt Kemp, motor champion Marc Márquez, cycling athlete Mark Cavendish, etc.
Lin Dan’s video is about his obsession and love for the sport of badminton.
Lin has worked with brands such as Li Ning, Red Bull, Wrigley, Intel, and Yonex. He has been a very successful player in terms of both sports performance and commercial values.
Source: Qdaily
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
YONEX’s activities in Beijing assisted by four most famous badminton players
25 May 2015
Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019
China designed badminton mascot for Rio Olympic Games
01 Jul 2015
2015 Sudirman Cup TV Broadcasting Report
22 May 2015
Kobe Bryant has signed mobile video game deal
06 Aug 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...