Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Before the opening of China Table Tennis Super League, it eventually found a title sponsor, namely Tianjin Quanjian Group that newly acquired the naming right of Tianjin Teda Football Club.
It is reported that the cooperation between Tianjin Quanjian Group and China Table Tennis & Badminton Center has been in the last stages of talks on the deal. While Quanjian Group is not responsible for the general agency fees, it only chooses to sponsor the naming right and the advertisement behind the clothing of athletes.
Even though Quanjian Group’s sponsorship is effective, it is still far from enough for the 35 million yuan costs of holding the League. China Table Tennis & Badminton Center has been trying to find more sponsors but it hardly works. Although China Table Tennis Super League avoided “zero sponsor” phenomenon in last year, the sponsorship fee obviously cannot make ends meet, comparing to 150 million title sponsor of CSL.
According to the insiders, next season, the title sponsor fees of CSL might triple or quintuple current ones.
In February this year, Tianjin Quanjian Group made a title sponsor deal with Tianjin Teda with 100 million yuan for one year. On the official website of Chinese Football Association, “Tianjin Teda F. C.” was officially renamed as “Tianjin Teda Quanjian F. C.”.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Chinese, U.S. investors buy 80 % share in OGC Nice
12 Jun 2016
Evergrande launch 2016 Bonus Plan
22 Feb 2016
China League One side registers in Shaoxing, Zhejiang Province
04 Jan 2016
China Real Madrid Foundation Project Press Conference in Beijing
17 Oct 2016
CFA separate mass and elite youth training functions
21 Sep 2017
More from Yutang Sports
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...