SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
According to a Netease report, Chinese smartphone maker Vivo announced on June 30 that it has become the exclusive official smartphone partner of NBA China. Although the financial terms have not been disclosed, industry insiders believe that this is a quite valuable deal which will take effect from this summer.
Vivo is a Chinese multinational technology company that designs, develops, and manufactures smartphones, smartphone accessories, software, and online services. South Korean actor Song Joong-ki has recently become an ambassador for this brand.
Last October, the smartphone brand replaced Pepsi and became the official sponsor of the Indian Premier League (IPL), the highest level professional cricket league in India. From 2015 through to the end of 2017, the two sides have agreed to co-operate extensively in terms of sports events, media exposure and marketing campaigns.
Its rival ZTE is the official smartphone sponsor for three NBA teams: the New York Knicks, Houston Rockets, and Golden State Warriors.
Source: Netease
Proofread by Sean O Diobhilin
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
SACA signs five-year deal to promote cricket in China
28 Jun 2016
Guirenniao, Hupu.Com to establish $320M sports investment fund
22 Jan 2015
Li Ning gained 113 million yuan in the first half of 2016
12 Aug 2016
China needs to focus on youth training and coaching programs
28 Oct 2015
NBA China CEO sees the sport proliferate
26 Feb 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...