Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
PEAK sponsored three national teams in Baku 2015 European Games. The three national teams are Ukraine, Slovenia, and Cyprus. PEAK provides uniforms for them.
Ukraine team is very competitive in sixteen Olympic sports and two non-Olympic sports and is a traditionally strong country in sports. It hopes to win more gold medals at the European Games with the assist from PEAK. PEAK also had sponsored Ukraine team earlier this year in 2015 European Youth Olympic Festival.
PEAK sponsored the Slovenia national team in 2014 Sochi Winter Olympic Games where Slovenia achieved a record good performance.
It is a crucial step in PEAK’s global strategic planning to work with European sports teams. Xu Zhihua, the CEO of PEAK, said that their brand and development strategy were confirmed because many powerful sports countries actively approached them for cooperation. He said that they would fully use the high-profile resources of the European Games, and integrate them with a global platform, to realize comprehensive marketing and to assist with sales.
Source: MSN
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Redskins not working with Huawei for Wi-Fi deal
24 Dec 2014
GOME to sponsor Asia League Ice Hockey
08 Dec 2015
17 Oct 2014
Barclays’ Global Sponsorship Group leader Nathan Homer: China is an unmissable market
16 May 2016
W66.com sponsors Bayern Munich China Tour in Guangzhou
17 Jul 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...