Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
PEAK sponsored three national teams in Baku 2015 European Games. The three national teams are Ukraine, Slovenia, and Cyprus. PEAK provides uniforms for them.
Ukraine team is very competitive in sixteen Olympic sports and two non-Olympic sports and is a traditionally strong country in sports. It hopes to win more gold medals at the European Games with the assist from PEAK. PEAK also had sponsored Ukraine team earlier this year in 2015 European Youth Olympic Festival.
PEAK sponsored the Slovenia national team in 2014 Sochi Winter Olympic Games where Slovenia achieved a record good performance.
It is a crucial step in PEAK’s global strategic planning to work with European sports teams. Xu Zhihua, the CEO of PEAK, said that their brand and development strategy were confirmed because many powerful sports countries actively approached them for cooperation. He said that they would fully use the high-profile resources of the European Games, and integrate them with a global platform, to realize comprehensive marketing and to assist with sales.
Source: MSN
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
CBA champions sue former sponsor
23 Jun 2016
Evergrande asked to pay US$3.8m to Dongfeng Nissan
13 Jun 2016
How do financial enterprises use sports marketing?
18 Jul 2017
Wukesong Arena renamed as Cadillac Arena
22 Sep 2017
CSL names TAG Heuer official timekeeper
02 Mar 2016
More from Yutang Sports
IWGA to confirm the World Games host
11 Apr 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports
loading...