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PEAK sponsored three national teams in Baku 2015 European Games. The three national teams are Ukraine, Slovenia, and Cyprus. PEAK provides uniforms for them.
Ukraine team is very competitive in sixteen Olympic sports and two non-Olympic sports and is a traditionally strong country in sports. It hopes to win more gold medals at the European Games with the assist from PEAK. PEAK also had sponsored Ukraine team earlier this year in 2015 European Youth Olympic Festival.
PEAK sponsored the Slovenia national team in 2014 Sochi Winter Olympic Games where Slovenia achieved a record good performance.
It is a crucial step in PEAK’s global strategic planning to work with European sports teams. Xu Zhihua, the CEO of PEAK, said that their brand and development strategy were confirmed because many powerful sports countries actively approached them for cooperation. He said that they would fully use the high-profile resources of the European Games, and integrate them with a global platform, to realize comprehensive marketing and to assist with sales.
Source: MSN
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