Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
LAS VEGAS and SHANGHAI – UFC®, the world’s premier mixed martial arts organization, and the Chinese Olympic Committee, today announced a multi-year agreement that calls for UFC to play a key role in helping Chinese athletes train for the 2021 Tokyo Summer Olympic Games and 2022 Beijing Winter Olympic Games.
Director General of GASC, Zhongwen Gou, visits the UFC Performance Institute in Shanghai
Under the agreement, UFC will serve as the Official High Performance Advisor to the Chinese Olympic Committee, while the UFC Performance Institute in Shanghai will serve as the committee’s Official High Performance Training Center.
UFC will provide a variety of high performance physical and rehabilitation services to Chinese athletes, with a focus on strength and conditioning, sports science, physical therapy and nutrition. UFC will offer its training philosophies, techniques, and use of its facility’s state-of-the-art equipment, all supervised and administered by UFC’s staff of sports performance professionals.
Deputy Director of GASC, Zhidan Gao, visits the UFC Performance Institute in Shanghai
“Enhancing physical training and making up for the weakness in physical strength is the foundation of preparation for the Olympics. We are delighted to work with the UFC and send elite athletes to the UFC Performance Institute Shanghai to take part in physical and recovery training. We hope UFC’s scientific training system provides help for Chinese athletes to prepare for the 2021 Tokyo Olympics and 2022 Beijing Winter Olympics.” - COC office of preparation.
“UFC is proud to partner with the Chinese Olympic Committee and be a valuable resource for their athletes,” said Kevin Chang, Senior Vice President, UFC Asia-Pacific. “UFC built this facility to demonstrate its strong commitment to China and to serve elite-level athletes who want to develop their skills and achieve excellence in their respective sports. This partnership is a model for how we want to serve the athletic community in Asia going forward.”
Deputy Director of GASC, Yingchuan Li, visits the UFC Performance Institute in Shanghai
“The larger ambition of the UFC Performance Institute is to be a global leader in high performance across all sports, not just MMA,” said Duncan French, Vice President, Performance, UFC Performance Institute. “While our core mission continues to be to support UFC athletes, we have the resources and expertise to be a difference maker to elite athletes who want to optimize their approach to competition preparation and recovery. We plan to use our staff experts in both our Las Vegas and Shanghai facilities to apply their knowledge and experience to help Chinese Olympians reach their full potential.”
President of the CBA, Ming Yao, visits the UFC Performance Institute in Shanghai
UFC will provide Chinese athletes with a comprehensive portfolio of services, including:
ü Customized training, nutrition, and supplementation plans
ü World-class, daily coaching in strength and conditioning, sports science, and physical therapy
ü World-leading diagnostic capabilities that will evaluate performance standards
ü Comprehensive assessment of body composition and metabolic rate
ü Access to comprehensive medical and manual therapy services with world-leading practitioners
ü Access to medical services for rehabilitation, maintenance, and/or preventative therapies
ü Access to comprehensive recovery capabilities, including cryotherapy, hydrotherapy, compression, laser, and other modalities.
Prior to officially announcing this new agreement, UFC and the Chinese Olympic Committee had collaborated for the past 18 months on training a selection of China’s national teams representing sports such as cycling, judo, rowing, sailing, speed skating, swimming, track & field, wind surfing, and wrestling.
UFC opened the Performance Institute Shanghai in June 2019. At 93,000 square feet, it is the world’s largest MMA training and development facility and nearly three times as large as the original UFC Performance Institute in Las Vegas. It serves as UFC’s headquarters in Asia and as a hub to develop and support the next generation of MMA athletes from mainland China and the greater Asia-Pacific region.
Presidents of fighting-related associations visit the UFC Performance Institute in Shanghai
UFC’s first Performance Institute opened in Las Vegas in 2017 as the world’s first Mixed Martial Arts multi-disciplinary research, innovation, and training center. Through the first three years of operation, over 400 athletes on UFC’s roster have utilized the facility and the services provided remotely. In addition, more than 100 NFL, NBA, NHL, MLB and Olympic sports athletes have visited the facility for support during their off-season training.
About UFC®
UFC® is the world’s premier mixed martial arts (MMA) organization, with more than 318 million fans and 80 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly one billion TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes, representing more than 65 countries. The organization’s digital offerings include UFC FIGHT PASS®, the world’s leading streaming service for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor and strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
About the Chinese Olympic Committee
The Chinese Olympic Committee (COC) is a national mass non-profit sports organization dedicated to developing sports and promoting the Olympic Games. The major missions and responsibilities of the COC include: in accordance with the Olympic Charter, develop and protect the Olympic Movement across the country; To promote the coordinated development of sport and mass sports competitions; Select athletes to form the Chinese sports delegation, with the cooperation of the National Sports Association of single sports; To represent China to participate in regional, continental and international comprehensive sports events; To take action against any form of discrimination and violence in sport, and prohibit the use of banned drugs and methods.
Since the reinstitution of the lawful rights in the International Olympic Committee in 1979, the COC has organized delegates to participate in the Olympic Games since the 1980 Olympic Winter Games in Lake Placid and the 1984 Olympic Summer Games in Los Angeles, and achieved outstanding results. Furthermore, the COC has successfully hosted the 1990 Beijing Asian Games, the 2008 Beijing Summer Olympic Games, the 2010 Guangzhou Asian Games and the 2014 Nanjing Youth Olympics. In 2022, Beijing and Hangzhou of China will host the Winter Olympic Games and Asian Games, respectively.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
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