SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
The 2016 Rio Olympic Games, the largest sports Intellectual Property in the world, concluded on the 22nd August (Beijing Time).
On the afternoon of the 22nd, Mengniu held a strategic news conference with Kunlun Fight in Beijing to announce the escalation of their partnership.
In fact, the two sides previously worked together to promote the new milk products M-PLUS in 2014. This time, Mengniu aims to establish an independent IP company with Kunlun Fight to help the latter become a famous international brand for sports and health. At the same time, Mengniu will benefit from Kunlun Fight too. With the platform of Kunlun Fight, it will continue to provide more milk products to customers and meet their daily needs.
Mengniu has a lot of experience in partnerships with the sports industry. It has been ten years since Mengniu began to cooperate with the NBA. This kind of collaboration will build a new platform for customers to have a healthy lifestyle and eating habits.
Source: Sohu
Proofread by Sean O Diobhilin
Related coverage
Digital Domain partners with Letv Sports
28 Jul 2015
China and Czech Republic sign MOU on sports
05 Dec 2015
Mengniu and NBA announce upgraded partnership
24 Mar 2015
Midea partners with FINA to increase its popularity in Russia
20 Jul 2015
Le Sports announces media deals for Euro 2016 and 2016 Rio
25 Mar 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...