The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Leading Chinese sportswear brand, Li-Ning has signed a sponsorship deal with the National Olympic Committee of the Islamic Republic of Iran. The company will provide training and competition wear to Iranian athletes competing at the Rio 2016 Olympic Games.
At a session held on the morning of Tuesday January 5th, the Chinese sporting goods company Li-Ning was introduced as the sponsor of the Iranian athletes’ outfits for Rio 2016.
The company’s representative in the Middle East stated at the session that “Founded in 1990 by Li Ning, a former Chinese Olympic gymnast, the company has aggressively used sponsorship deals, particularly with athletes and sports teams, both in China and abroad.”
Ghodratollah Shoja, the chief executive of the Chinese company in the Middle East said that “we believe that Iranian athletes deserve the best quality after having accomplished astonishing achievements in various Asian and Olympic events which makes sponsoring their outfits a great honor for Li-Ning. Li-Ning seeks to provide the best apparel with the desired quality for the Iranian Olympic convoy.”
Source: irannews
Proofread by John Devlin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Evergrande Football School launches in Xi’an
22 Aug 2016
Yutang to partner with SPONSORs Business Summit
28 Jan 2016
Slamball China joins forces with Peking Universtiy
29 Jun 2016
China and Czech Republic sign MOU on sports
05 Dec 2015
Oceans Sports links up with SAIC-GM
05 May 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...