Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Leading Chinese sportswear brand, Li-Ning has signed a sponsorship deal with the National Olympic Committee of the Islamic Republic of Iran. The company will provide training and competition wear to Iranian athletes competing at the Rio 2016 Olympic Games.
At a session held on the morning of Tuesday January 5th, the Chinese sporting goods company Li-Ning was introduced as the sponsor of the Iranian athletes’ outfits for Rio 2016.
The company’s representative in the Middle East stated at the session that “Founded in 1990 by Li Ning, a former Chinese Olympic gymnast, the company has aggressively used sponsorship deals, particularly with athletes and sports teams, both in China and abroad.”
Ghodratollah Shoja, the chief executive of the Chinese company in the Middle East said that “we believe that Iranian athletes deserve the best quality after having accomplished astonishing achievements in various Asian and Olympic events which makes sponsoring their outfits a great honor for Li-Ning. Li-Ning seeks to provide the best apparel with the desired quality for the Iranian Olympic convoy.”
Source: irannews
Proofread by John Devlin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
10 Nov 2015
AC Milan’s shareholder Mr. Bee to bring F5WC to China
21 Oct 2015
Real Madrid to partner with Yunnan Football Elite Camp
14 Dec 2015
Sina Sports announces exclusive deal with Carlo Ancelotti
28 Jul 2015
Alisports Olympics streams hit 7.5 billion
29 Aug 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...