VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On August 17, Sina Weibo announces its cooperation with the Riot Games on League of Legend World Championships 2020. The Chinese media giant has become the official strategic social-media partner for four consecutive years, with live broadcasting qualification to a portion of World Championships games as well as short-video broadcasting rights throughout the whole event.
With eyes on the future, Sina Weibo would provide its event partners with diversified services, enabling events to break through their own race circle. During the upcoming League of Legend World Championships 2020, the event would be promoted through Weibo platform with a series of abundant short videos, including event review, highlights, player column, commentary Vlog, as well as teams’ angle.
Focusing on top-level competitions, Sina Weibo is now establishing an interactive platform where fans virtually gather to share ideas of sports events. Thus, the inherent socializing property of Weibo would be fully uncovered to dig out the value of sports events and attract the attention from the whole online community.
Related coverage
Beijing company expands into sports
12 Jan 2016
China To Host The League of Legends 2017 World Championship
10 Feb 2017
Opportunities and challenges facing Chinese youth in sports training
31 Oct 2017
Jiangsu Province publishes plans for its winter, outdoor, aero and water sports sectors by 2020
06 Aug 2018
China estimates 400 billion yuan added value in sports industry in 2015
09 Dec 2015
More from Yutang Sports
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Discover the SportAccord Summit sessions!
31 Jan 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...