SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Jiangsu Sports Bureau recently published four documents on its official website, announcing plans and goals for the development of its winter sports, outdoor and mountain sports, aero sports and water sports sectors respectively.
The four documents set out their detailed economical goals, strategies, approaches and tasks for the development of the four sectors.
By 2020, the revenue scale of Jiangsu winter sports sector is expected to be around CNY10bn; the number of people participating in winter sports should exceed a million; seventy percent of the schools should have winter sports courses; ten new outdoor recreational snow venues should be built and to develop 2-3 winter sports event brands that are well-known nationally or internationally.
The market for outdoor and mountain sports should reach CNY40bn in total scale by 2020. The sector is expected to make more collaborations with domestic and international governing bodies to bring in global top-class outdoor and mountain sports competitions and events. The document also encourages the development of local outdoor and mountain sports equipment manufacturers and application of modern smart technologies in services provided.
Aero sports is relatively less developed and less popular in Jiangsu Province. By 2020, it is hoped that the air sports sector becomes a new emerging driver of provincial economic and social development. The province plans to complete a 200km flying circle for aero sports, which would be the first nationally; to complete construction of an aero sports industry base that will have an international reputation. The economic scale should reach CNY20bn, accounting for 4% of the value added of the sports industry.
The water sports market is traditionally well developed in Jiangsu Province. However, the sector still faces some problems such as unbalanced growth and difficulties to meet public demands. The total scale of the water sports sector should reach CNY30bn by 2020 (CNY50bn by 2025), accounting for 6% of the value added of the sports sector. The government plans to enhance the construction of the water sports facilities, optimize water sports events systems and encourage more diversified organizations in the market.
Reference: Jiangsu Sports Bureau website
Proofread by Raymond Fitzpatrick
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
CITIC Guoan to invest $20 m in NextVR
05 Jul 2016
LED manufacturer Ledman approaches sports sector
29 Aug 2015
Port Adelaide FC partner with Shanghai CRED
14 Apr 2016
FUSC reach long-term strategic cooperation with Migu
04 Sep 2019
Guangdong Advertising Group to take up 10% share of sports company
27 Apr 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...