Bottled water floods sports sponsorship market

Thursday, 19 Oct 2017

A new partnership made a splash in the Chinese sports sponsorship market on October 16 when the Chinese mineral water brand Ganten struck a deal with the Australian Open.

Jinjiang win bid for Gymnasiade 2020

Monday, 16 Oct 2017

The Jinjiang Gymnasiade 2020 will reportedly last for 8 days, featuring 8 sports including athletics, swimming, gymnastics, basketball, football, tennis, table-tennis and chess.

Shanghai extends a three-year F1 deal

Saturday, 30 Sep 2017

Juss Sports has signed a three-year extension with Liberty Media to host a round of the Formula One World Championships in Shanghai, according to a report by China Daily.

Samaranch Jr becomes honorary advisor to Chengdu Marathon 2017

Monday, 04 Sep 2017

Juan Antonio Samaranch Jr. current vice president of the International Olympic Committee (IOC) and son of the former IOC President Juan Antonio Samaranch, has become an honorary advisor to the Dongfeng Nissan 2017 Chengdu International Marathon.

Chinese Volleyball League to be renamed

Friday, 18 Aug 2017

The Chinese Volleyball League is understood to be renamed as the Chinese Volleyball Super League during the 2017/18 season.

Sina Sports to select first Chinese Octagon Girl for UFC

Friday, 11 Aug 2017

Sina Sports has announced that it is expected to select the first UFC Chinese Octagon Girl for the Ultimate Fighting Championship (UFC).

UFC to debut in Mainland China

Monday, 31 Jul 2017

Ultimate Fighting Championship (UFC), acquired by WME-IMG for $4bn last year, will launch its first fight night in mainland China in November.

Sporting events should be the center of the Chinese sports industry

Thursday, 27 Jul 2017

The sports-related goods industries are still the main sectors of the Chinese sports industry.Then how can we change the status quo of the Chinese sports market?

Wuxi to host World Taekwondo Grand Slam Series

Tuesday, 25 Jul 2017

Wuxi, a city in southern Jiangsu Province, is set to host the new World Taekwondo Grand Slam Champions Series through to 2020.

General Administration of Sport authorizes poker tournament

Wednesday, 07 Dec 2016

The General Administration of Sport of China authorized a national poker tournament.