Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Liu Jianhong, the ex-LeSports President and former well-known CCTV Sports programme host, has joined the Tencent subsidiary, Live.QQ.com, now called Penguin Sports. The move was officially announced yesterday, August 2.
Live.QQ.com is a vertical sports live streaming platform that belongs to Tencent. The platform relies on the sports media rights that Tencent Sports has acquired globally to attract audiences such as the rights to the NBA, MLB and NFL and around 20 top sports properties/events. It is said that the platform has attracted more than 30 million users in total and has more than 1.5 million daily live users.
Apart from world leading sports events, Live.QQ.com also broadcasts and/or produces many grassroots and domestic sports events. Production has become an important part of their business, besides its pay-per-view, its membership system and advertising.
Liu Jianhong’s appointment as the President of Live.QQ.com, or Penguin Sports happened alongside the recruitment of Ding Yi, another executive that has joined Penguin Sports at the same time. Together they will try to establish a “streaming+production+youth training” approach for Penguin Sports and increase content and offers for members.
Liu Jianhong, in particular, will explore combining youth training with the current business of Penguin Sports. This appointment is generally considered as his third “entrepreneurship”.
Reference: Tencent Sports
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Evergrande Group to set up youth competition in Spain
19 Nov 2018
Tencent live covers WTCC in China
28 Sep 2015
Beijing Guoan adds 4 youth training partners
02 Nov 2017
Chinese pro sports market to reach $242 billion by 2025
21 Jun 2016
LaLiga Chaired a Roundtable at the Leaders Sport Business Summit
31 Jul 2018
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...