Le Sports to sponsor WCA e-sports event

Le Sports last Saturday announced a strategic deal with China-based e-sports event World Cyber Arena (WCA).

As part of the agreement, Le Sports has become WCA’s latest sponsor. The partnership will also see Le Sports and WCA work together to build education and entertainment service systems around e-sports. Additionally, the two parties will further expand the ecosystem through services in brokerage, product operation, event operation and content operation.

With the announcement, Le Sports will establish its e-sports’ commercial system on the basis of talents, products, events and content.

Speaking of e-sports’ potential, Le Sports CEO Lei Zhenjian said, “E-sports has grown from traditional (electronic) games, as we knewthem, to a rising global industry and a new integral part in world sport, which is popular among hundreds of millions of the younger generation.”

Founded in 2014, the WCA is a global e-sports event being hosted in Yinchuan, Ningxia Hui Autonomous Region bytheYinchuan International Game Investment Co. Ltd. The event is operated by Yinchuan municipal government and Yinchuan International Game Investment Co.Ltd.

Source: Xinhua

Proofread by Sean O Diobhilin