Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Le Sports last Saturday announced a strategic deal with China-based e-sports event World Cyber Arena (WCA).
As part of the agreement, Le Sports has become WCA’s latest sponsor. The partnership will also see Le Sports and WCA work together to build education and entertainment service systems around e-sports. Additionally, the two parties will further expand the ecosystem through services in brokerage, product operation, event operation and content operation.
With the announcement, Le Sports will establish its e-sports’ commercial system on the basis of talents, products, events and content.
Speaking of e-sports’ potential, Le Sports CEO Lei Zhenjian said, “E-sports has grown from traditional (electronic) games, as we knewthem, to a rising global industry and a new integral part in world sport, which is popular among hundreds of millions of the younger generation.”
Founded in 2014, the WCA is a global e-sports event being hosted in Yinchuan, Ningxia Hui Autonomous Region bytheYinchuan International Game Investment Co. Ltd. The event is operated by Yinchuan municipal government and Yinchuan International Game Investment Co.Ltd.
Source: Xinhua
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
LeSports to collaborate with Goldenport Motor Park
08 Mar 2017
Jia Yueting sells 30.66% LeSports shares
21 Sep 2017
11 Jul 2016
LeSports unveils events-partner plan
31 May 2016
LeSports to launch pay-to-watch model for 2016/17 EPL
16 Aug 2016
More from Yutang Sports
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...