VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
According to a report posted on www.mlssoccer.com, Major League Soccer (MLS) has expanded its partnership with Chinese internet giant LeEco’s sports arm, LeSports.
The LeSports and MLS digital partnership, announced in 2015, has confirmed that LeSports will be able to carry the league’s live streams across digital platforms.
Under this new deal, LeSports will acquire the rights to televise live MLS games in mainland China.
This television deal includes multiple live MLS regular season matches every week, the AT&T MLS All-Star Game as well as games from the Audi 2016 MLS Cup Playoffs and MLS Cup. In addition, Le Sports will continue to carry highlights, player features and other MLS content across its digital platforms.
MLS also has a new partnership with Japan's Fuji TV to televise regular season matches. Under the deal Fuji TV will include broadcasts of two MLS regular season matches per week, select Audi 2016 MLS Cup Playoffs games and the MLS Cup final during the 2016 and 2017 seasons. MLS retains the rights to digital live games and news clip packages in Japan.
“We are very focused on broadening our reach in the Asian market, and the LeSport and Fuji deals announced today (on April 21) are a big part of that growth” according to a statement issued by Gary Stevenson, President & Managing Director of MLS Business Ventures.
Source: mlssoccer.com
Proofread by Sean O Diobhilin.
Related coverage
LeSports to collaborate with Goldenport Motor Park
08 Mar 2017
Le Sports ends cooperation with Guoan FC
28 Oct 2016
LeSports partner with Zhangjiakou to promote winter sports
22 Aug 2016
Report on TV broadcasting of Tennis Tournaments in 2013(II)
17 Oct 2014
Weekly Report: Team China peaks CCTV ratings
30 Mar 2016
More from Yutang Sports
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
France’s Golden Decade of Sport
14 Jun 2023
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Yutang Sports
loading...