The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35

Following their entry into the ticketing business and e-sports industry, LeSports are now turning their attention to the construction of BTL venues.
Yesterday (25th May) LeSports announced the opening of boxing-gyms, an integration of six intelligent systems including vip, IntelliSense, VR training, intelligent demonstration, live show and data collection. One hundred venues are ready to be put into use and the number will increase to a thousand within the next three years.
As revealed, users can receive personal 3D training from top boxers with an intelligent VR training system. The intelligent boxing-gyms will also provide users with services such as reservations, online-shopping and so on.
The announcement of the intelligent boxing-gym strategy indicates LeSports’ ambition to explore the intelligent-venue market.
“The combination of new technology and traditional boxing plays an important part in the overall strategy of the boxing industry” stated Mr. Yu Hang, Vice President of LeSports.
Source:ifeng
Proofread by Sean O Diobhilin
The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35
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