Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
One of China’s leading online sports platforms, Tencent Sports, have announced on July 4 that they will exclusively live broadcast the 2018 Tour de France in China for the second consecutive year on its multiple platforms.
This year’s Tour de France starts on July 6 and finishes on July 29. During this period, Tencent Sports will once again provide live streaming, on-demand highlights and special reports about the 2018 TdF via its PC and mobile platforms, including Tencent Sports, Tencent News, Tencent Videos, Tiantian Kuaibao and Penguin Live Stream.
In 2017, Tencent Sports reached a similar deal with A.S.O to exclusively broadcast the 2017 TdF on its platforms in China.
The Operational General Manager of Tencent Sports, Zhao Guochen, says that they will use the strengths of Tencent Sports to help bring attention to the Tour de France in China to new heights.
Jean Etienne Amaury, the President of A.S.O says that they are delighted to have Tencent Sports as the official digital media partner of the year 2018 Tour de France and believe they are going to help more Chinese cycling fans have access to the event.
Source: Tencent Sports
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Tencent Sports partner with Wimbledon Championships
03 Jul 2017
Tencent live covers WTCC in China
28 Sep 2015
Tencent Sports and FFT sign 5-year French Open broadcast deal
05 Jun 2017
22 Chinese sports giants team up for internet plus sports
30 Nov 2015
Tencent Sports becomes CSA internet partner
13 Nov 2017
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...