The first professional KHL ice hockey club in China
24 Oct 2016 18:12
On August 23, Migu, the digital content services subsidiary of China’s telecommunications giant China Mobile, have struck a deal with Tencent, FIBA’s exclusive digital media partner in China, granting Migu the rights to stream all of Team China’s games at the 2019 Basketball FIBA World Cup, as well as the rights to stream some of the World Cup games in high-definition or 4K signals. The deal also makes Migu the only telecommunications streaming platform in mainland China allowed to livestream the 2019 FIBA Basketball World Cup games.
Users will be able to use mobile apps or PC client software made by Migu to watch the 2019 FIBA Basketball World Cup, or they can use the Internet TV service offered by China Mobile to watch the games on TV.
Back in 2016, FIBA announced that Tencent had acquired the copyrights to all basketball tournaments organized by FIBA for the 2017-2025 period, including the Basketball World Cup. Since then, Tencent have been FIBA’s Exclusive Digital Media Partner in China.
By redistributing the 2019 FIBA Basketball World Cup media rights to Migu, Tencent can ensure a wider reach of the FIBA games, increasing the influence of the FIBA Basketball World Cup.
Action gets underway at the 2019 Basketball FIBA World Cup on August 31.
Reference: xinhuanet.com
Proofread by Raymond Fitzpatrick
Related coverage
Tencent Sports schedules Bundesliga for next 3 seasons
12 Aug 2015
Tencent leads $226m investment in Douyu TV
17 Aug 2016
FIBA signs new sponsor for 2019 FIBA Basketball World Cup
10 Dec 2018
Tencent secures three-year NFL digital partnership
22 Aug 2017
Tencent to set up Esports town in Wuhu, China
16 May 2017
More from Yutang Sports
An In-depth Interview with Damon Zuo, the Publicity Ambassador of the Spartan Race 2020 in China
27 Aug 2020
Interview with GSWParis Young Sports Makers – Louise Amsili: Sustainability in Sport’s Reinvention
13 Jan 2021
An In-depth Interview with Kevin Chang, the Senior Vice President of UFC® APAC
16 Sep 2020
Reignwood Group reaches strategic cooperation with GASC
25 Nov 2020
The NBA completes Global Sports Week’s partner line-up
29 Jan 2021
Yutang Sports
loading...