SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
As reported by People.cn, the Shanghai-based media company Oriental Pearl Group Co., Ltd (OPG) have announced their groundbreaking eSports strategy at a press conference on April 26, including a set of plans concerning eSports games, events, leagues, venues and other eSports-related projects.
At the press conference, OPG launched G联盟 (literally translated as G Alliance), of which members include companies specializing in eSports content, eSports platforms or companies that partner with eSports events. According to OPG, this alliance is expected to form win-win partnerships among eSports stakeholders via sharing resources with each other.
The OPG also announced the launch of the new season of the eSports league, the 2018 G联赛 (literally translated as G League), at the press conference. According to People.cn, inaugurated by Gamefy.cn, an OPG-owned eSports news and streaming platform, the G League is the first ever video gaming league in China. The 2018 G League will reportedly be the 12th edition.
Regarding eSports venues, the OPG released their plans on a new 130,000-square meter eSports industrial park and an 13,000-square meter eSports venue. According to their plans, the eSports industrial park will be available to host eSports event and develop eSports talent and new eSports-related products. The industrial parks will also welcome companies to relocate to this eSports zone.
Oriental Pearl Group Co., Ltd. is a unified business and capital platform of Shanghai Media Group. The company has built the largest media integration and distribution platform in China. With a complete industry chain, OPG has a coverage of hundreds of millions of viewers. The company also owns a number of architectural landmarks in Shanghai.
Source: People.cn
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
V1 Group Limited to acquire Fengkuang.com
08 May 2018
Chinese brand Bull to embrace FIFA Online 4 and FIFA World Cup
25 May 2018
Alisports: in the fast lane to bid for great development in Chinese sports
11 Apr 2016
Plan for sustainable post-Olympics venue use
22 Jul 2015
Guangzhou aim to become eSports center in China
30 Aug 2019
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...