Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
China Economic Weekly (CEWeekly) has reported that the CBA League (Beijing) Sports Company have signed up with the Chinese travel website, Ctrip, making the latter the first ever travel brand partner of the CBA League.
As CEWeekly said, Ctrip will act as one of the Official Partners of the CBA League for the 2017/2018 season. The travel website expects to find new opportunities in serving the basketball fans in China and all over the world who want to go and watch CBA games. while the league will try to leverage Ctrip’s websites to attract more people courtside.
It is not hard to see that this season the CBA league has made huge strides in its business development than in the past. This year, nearly 20 brands have joined forces with the CBA league with the Chinese insurance company China Life becoming the first ever major sponsor of the league.
Ctrip, founded in 1999 and headquartered in Shanghai, is a Chinese provider of travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management.
Prior to sponsoring the CBA league, Ctrip has acted as one of the official partners of the 2016 Shanghai International Marathon.
Source: CEWeekly
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Weekly Report: The 2017 East Asian Football Championship match China VS South Korea topped the list
13 Dec 2017
Weekly Report: Zhejiang Guangsha Lions VS Liaoning Flying Leopards topped the match list
17 Apr 2018
Why CBA is a prosperous league in deficit?
13 May 2015
Liaoning Flying Leopards renews deal with Osports
03 Aug 2017
Home of Marbury to be unveiled in Beijing
16 Dec 2015
More from Yutang Sports
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports
loading...