VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese Basketball Association (CBA) has signed a partnership deal with Hebei-based Jinmailang Beverage company, announcing its water brand Jinmailang Liangbaikai (Liangbaikai literally means cooled boiled water) to be the league’s official drinking water sponsor for the next three seasons.
The Jinmailang brand has been an active player in sports marketing, as it was recently a sponsor of the 2017 Xingtai China Green Taihang International Road Cycling Race and the 11th Capital University Alpine Skiing Event.
According to an official statement, the bottled water maker will make efforts to provide quality service for CBA players and fans, as well as inform the public on the importance of boiled water for sports enthusiasts’ health.
Earlier this year, the CBA has also extended partnership deals with the Chinese sportswear brand Li-Ning and the oil and gas corporation ExxonMobil. Additionally, Osports (Beijing) Culture Media has become the league’s exclusive official image partner, while Tag Heuer has returned to become official timekeeper and watch partner for the 2017/18 season.
Source: Weibo
Proofread by William Logsdon
Related coverage
Basketball Bundesliga side Alba Berlin set up office in Beijing
02 Jul 2015
Vanke refused to invest in soccer and basketball
06 Jul 2015
China's iRENA ushers in new shareholder Weiying Technology
17 Dec 2015
Team China Basketball extend beer sponsorship deal
10 May 2016
22 Nov 2015
More from Yutang Sports
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Yutang Sports
loading...