Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023 18:57
November 22: As the operators of the new season of the Chinese Basketball Association (CBA) League, the Chinese Basketball Association League (Beijing) Sports Co., Ltd. (CBA company) has partnered with Lietuvos krepšinio lyga (Lithuanian Basketball League, LKL).
As a part of the deal, the two sides will send their teams to visit each other during the off-season to play friendly basketball games and undertake training programs. The LKL will also organize training camps and courses for young coaches and players from the CBA, in order to improve their skills.
Additionally, the transfer of referees to each other’s league has also been put on both parties’ agenda. The CBA and the LKL will also have further discussions on other partnership content, including setting up a new tournament between the top clubs of the two leagues.
Reportedly, the LKL is the first overseas professional basketball league from a most-highly regarded basketball country, the CBA has formed a partnership with. This mutual beneficial partnership is also a groundbreaking move for the LKL because the CBA is the first ever non-European basketball league that they have partnered with.
As a member of the Lithuanian Basketball Federation, the LKL is the top-tier professional men's basketball league in Lithuania, composed of 10 teams. Top LKL clubs are annual participants in the top continental competitions in Europe, including the top-tier EuroLeague and the second-tier EuroCup.
Source: Xinhuanet
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Steriger secures deals with CBA and Chinese Mountaineering Association
18 Aug 2015
Yao Ming elected President of CBA by unanimous vote
24 Feb 2017
Sina Sports to report China Basketball Summit 2015
23 Nov 2015
Spurs VS Rockets' Christmas Game lighted up this week
29 Dec 2015
Weekly report (05/01/2015-11/01/2015)
14 Jan 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Yutang Sports
loading...