SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The Chinese Basketball Association (CBA) has signed a strategic cooperation deal with Infront China, presenting a national 3x3 basketball tournament for grassroots players to reach their Olympic games.
As the exclusive marketing partner, Infront China will work towards maximizing the commercial value of the tournament.
As CBA Chairman Yao Ming said, the national tournament was launched in 2017, as the CBA’s response to the encouragement by the General Administration of Sport of China. The sport was also named as an official event at the 2017 National Games.
Yao also remarked, “3x3 basketball developed for many years before making an official debut at the Olympic Games. The sport has its popularity as many 5x5 players are former 3x3 players, so I have confidence in the sport.”
The CBA’s 3x3 director Chai Wensheng believes that grassroots players can be as excellent as professional players can. “As we can see from the National Games last year, all four 3x3 titles were taken home by amateur players.”
Source: ifeng
Proofread by William Logsdon
Related coverage
Problems aroused by shoes in CBA
03 Nov 2016
ZTE: from Cinderella to Caesar
23 Jun 2015
Team China’s basketball players support national territory concept communication
31 Aug 2018
Liaoning Flying Leopards renews deal with Osports
03 Aug 2017
LeTV partnered with Pac-12 to stream actions in China
09 Feb 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...