Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

According to a report by the Associated Press, the NBA announced on May 17th it is about to open a basketball-themed entertainment center (NBA Playzone) in Shanghai later this summer.
This move is aimed at advancing the popularity of the sport among local fans. This new playzone will be located in the Hubin Dao Shopping Mall at Xin Tian Di. The 1,500-square meter center is expected to feature 10 elements, which will include an arena, a store, party rooms, a snack bar and a youth obstacle course.
It is reported that NBA mascots, Clutch of the Houston Rockets and Benny the Bull of the Chicago Bulls, will also make regular appearances.
The NBA have been increasing their presence in China recently. Just a few days ago, the Chinese basketball governing body CBA renewed a deal with the NBA, to extend their coach training partnership which began back in 2009.
Source: Associated Press
Proofread by Sean O Diobhilin.
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Yi Jianlian leaves Los Angeles Lakers
26 Oct 2016
Michael Jordan to come to China this autumn
05 Mar 2015
NBA schedules two games to further growth in China
26 Mar 2015
Sports take center stage in Chinese marketplace
24 Mar 2016
Ex-NBA Marbury selected as model citizen of Beijing
12 Jan 2015
More from Yutang Sports
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Yutang Sports
Chinese website
loading...