SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Last week the most attracting games on CCTV-5 were Asian Cup and CBA All-star Game. These two helped increased the ratings significantly.
One reason that Asian Cup received so much attention was because of Chinese national team's good performance there. They unprecedently won all the three games played.
On the other hand, the CBA All-star Game, although criticized by Chinese audiences, didn't do so bad on the ratings.
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