VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese sportswear brand, PEAK Sports, has signed a deal with Xiamen Culture and Broadcast Media Group, which will see the two sides set up the PEAK-Xiamen Culture and Broadcast Industry Investment Fund.
According to media reports, the first stage of the fund is valued at one billion yuan and will be led by the two partners along with other financial institutes and investors. The fund has also reached strategic cooperation with famous Chinese securities traders, investment banks and law firms.
The fund aims to help sports business development, mergers and acquisitions, and multi-brand operations. The fund will also be used to invest in companies that focus on sports events operation, sports lottery, sports rehabilitation, sports tourism, big data, smart tech, sports training and eSports.
Additionally, Sports real estate, sports towns, national fitness centers, facility support operations, film and television production, sports convention and exhibition, and Pan-cultural entertainment are also of future interest of the fund.
Source: Sohu
Proofread by William Logsdon
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Peak becomes official sponsor of Romanian Olympic and Sports Committee until 2024
18 Jul 2017
PEAK inked deal with Guangdong Men’s Basketball League
02 Jun 2015
Peak increases investment in tennis
16 Nov 2015
PEAK sponsored 2015 Dalian International Marathon
10 May 2015
PEAK extends an eight-year deal with German Basketball Federation
15 Dec 2017
More from Yutang Sports
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...