VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
XiamenAir, the title sponsor of the 2016 Australian Badminton Open, has agreed a deal with Australian badminton player Gronya Somerville, which will see the 21 years old become the Chinese airline’s brand ambassador.
Despite the terms of the agreement not being announced, the Australian badminton starlet will work together with XiamenAir to promote their China-Australia flights. The deal was signed during the 2016 Australian Badminton Open.
Somerville said, at the press conference, that it is a pleasure to become the ambassador of XiamenAir, which is a wonderful civil aviation enterprise. She believes they will achieve a great partnership in the near future.
Xia Junfeng, Managing Director(MD) at Brand Management of XiamenAir, said “Australia is one of the most important overseas markets for XiamenAir, (so) there is a great match between XiamenAir’s marketing strategy and the naming of the Australian badminton player (Gronya Somerville) as the brand ambassador.”
Gronya Somerville, born in Melbourne, is a rising badminton starlet and has a close connection with China because of her Chinese-Australian father who was born in Guangzhou.
Source: Ifeng
Proofread by Sean O Diobhilin
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Barclays’ Global Sponsorship Group leader Nathan Homer: China is an unmissable market
16 May 2016
Film star Wang Baoqiang becomes first ambassador of Kunlun Red Star
25 Jul 2017
Skullcandy signs Chinese swimming starlet
09 May 2015
Luneng Group signs David Beckham
21 Sep 2015
Yutang Case Study: Why Wuliangye sponsor World Chinese Badminton Championship 2015
13 Feb 2016
More from Yutang Sports
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Yutang Sports
loading...