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Ding Shizhong: We want Anta to become an international brand, instead of the Chinese version Nike.

Monday, 27 Nov 2017

There may be many reasons why a brand failed to make a difference, but it is almost certain that if a brand doesn’t understand their target consumers, then it cannot provide valuable services for them.

Li-Ning, Anta release first-half results

Wednesday, 16 Aug 2017

Chinese sportswear group Li Ning has released its interim report 2017.

Under Armour wins trademark infringement case in China

Monday, 07 Aug 2017

Under Armour has won its trademark infringement case in China against Fujjian-based company Uncle Martian, according to a Netease report.

Qiaodan Sports sue Michael Jordan for reputational damage

Thursday, 20 Jul 2017

Qiaodan Sports Company have counter-sued Michael Jordan and his attorney, for the latter sending a "disreputable" letter to the Tianjin Municipal Bureau of Sports and the organizing committee of the 13th National Games.

List of Top Chinese Global Brand Builders released

Friday, 13 Jan 2017

WPP, Kantar Millward Brown and Google jointly released the first BrandZ™ Top 30 Chinese Global Brand Builders report.

List of Top 50 Most Influential Sports Brands in China released

Wednesday, 21 Dec 2016

On December 19, dongshiju.com and the China Data Center jointly released the 2nd edition of the Top 50 Most Influential Sports Brands in China 2016.

Le Sports to partner with JDB

Monday, 11 Jul 2016

​Le Sports and Chinese herbal tea brand JDB announced a strategic marketing agreement in Beijing last Friday.

Ganten agrees Stankovic Cup deal

Thursday, 07 Jul 2016

Guangzhou-based mineral water brand Ganten on Monday announced a partnership with 2016 FIBA Stanković Continental Champions’ Cup.

Under Armour sues Chinese brand for US$15.05m

Thursday, 30 Jun 2016

Under Armour (UA) has sued Uncle Martian (UM), a production line launched by Fujian-based Tingfeilong Sporting Goods.

Australian brand ambassador for XiamenAir

Sunday, 12 Jun 2016

XiamenAir, the title sponsor of 2016 Australian Badminton Open, has agreed a deal with Australian badminton player Gronya Somerville.

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