CSL releases new sponsorship plan

December 20: The Chinese Super League (CSL) has released a new four-year sponsorship plan.

The exclusive marketing operator of the league, the CSL Company LLC has classified the sponsorships into three levels including, Official Title Sponsor, Official Partner and Official Supplier.

The CSL Company is now looking for Official Partners and Official Suppliers for the Chinese top-tier football league for the next 4 seasons.

To protect the exclusive rights of its current sponsors, the league will not consider any deals from the following industries: Sports gear and goods; automobile; e-commerce; beer; express logistics; petrochemical engineering; functional beverage; watches, smart wristwatches and timers; drinking water; LED; video production and copyright distribution; photo shooting, production and sales; data statistic and analysis. 

In addition to this, the proposed Partners or Suppliers should sign a deal that runs at least 4 years. They will acquire the rights including exclusive sponsorship protection, use of the CSL name and logo, site advertisement, media coverage, commercial promotion and hospitality & reception.

Source: Sina

Proofread by William Logsdon