VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
November 3: At a press conference hosted in Jinan, Shandong Province, the Spanish sports brand Kelme and Shandong Football Association (SDFA) reached a 3-year agreement in youth football training.
This agreement will see Kelme become the title sponsor of the SDFA’s youth training center for the next 3 years. Meanwhile, the company has also secured the center’s daily training and match day teamwear and equipment supplier rights.
In recent years, Kelme has focused on football sponsorships. In 2016, the brand signed a deal with the Chinese Football Association Second Division League (C2L) and provided the official match balls for the league in 2017.
Additionally, Kelme has also supported various football leagues and other football-relevant activities, such as the SINA 5X5 League 2017 and the AFC’s social responsibility events held in Guangzhou.
What is worth mentioning is that the brand became the sponsor of Shandong Students Football League in 2015, which can be seen as a connection between the brand and junior football in Shandong Province, prior to the signing of the current partnership between Kelme and the SDFA.
Source: www.sd.xinhuanet.com
Proofread by Raymond Fitzpatrick
Related coverage
Liaoning to establish a three-level soccer youth training model
03 Nov 2017
Lippi’s son announces first youth training partner in China
08 Nov 2017
Adidas Shower Gel supports No. 5 Training Camp
20 Sep 2018
O-RANGE SPORTS to partner with Minnesota Timberwolves
02 Nov 2017
Dalian Yifang FC’s sponsor to build football pitch in primary school
30 Oct 2017
More from Yutang Sports
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Yutang Sports
loading...