SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Real Sociedad in La liga announced that it reached an agreement with their main sponsor Qbao.com. According to this agreement, they would open an official Weibo account for promoting the club image to Chinese fans. Real Sociedad would issue club news on Weibo account.
Real Sociedad was founded in 1909. Qbao.com started sponsoring them from this season. Besides Real Sociedad, Vallecano is another team Qbao.com invested. Some Chinese fans also went to Spain to watch the matches. Chinese fans in Shanghai dropped the party and enjoyed the game Real Sociedad VS Vallecano.
With this social media channel, Real Sociedad could spread its influence on the most popular social media channel in China, and attract more Chinese fans.
According to the report, Real Sociedad will come to China for business matches. One of the matches is going to be in Nanjing, the headquarter of Qbao.com. "I am looking forward to the tour in China. I have visited China every year since 1993. I have been to Nanjing. It is a fabulous city." Joaquin, the Chairman of Real Sociedad said. The agenda of the tour is to be determined later.
Related coverage
Huawei becomes official supporter of Ashgabat 2017
06 Sep 2017
Anta signs with captain of Team China
02 Jul 2015
LFP to sign partnership deal with Chinese government
05 Aug 2015
Gionee sponsors China Football National Team
31 Aug 2015
Adidas targeted runners with marathon sponsorships
29 Apr 2015
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...