SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Liga Adelante side AD Alcorcon FC’s President Ignacio Legido is seeking Chinese partners, according to Spanish newspaper AS.
The report says Senor Legido, on behalf of AD Alcorcon FC, will pay a one-week visit to China’s Beijing and Shanghai where he will meet representatives of Chinese companies that are interested in soccer. Legido and the club are intending to find Chinese sponsors as he has seen the great potential that China has in developing soccer.
“Under the leadership of club owner Roland Duchâtelet, we believe that it is very important to find sponsors in big markets like China. China has great potential in the promotion of soccer, which can help us grow our fan base” said Legido.
SenorLegido also visited the La Liga office in Beijing, which was set up under LFP President Javier Tebas’s expansion plan.
AD Alcorcon is a Spanish soccer team based in Alcorcón, and the club is currently eighth in the Spanish 2nd division.
Source: AS
Proofread by John Devlin.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
China's policy makers drive campus football
13 Aug 2015
Chinese players should avoid being used for market development
08 Jun 2015
Overseas learning for teachers and coaches of campus football
23 Mar 2015
Kunming to establish first Yoga College in China
17 Jun 2015
Branding a CSL club through non-commercial deal
04 Mar 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...