“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

Faw-Volkswagen, an automotive company based in Jilin Province of China, sponsored the 2015 Bayern China Tour played in Beijing, Shanghai and Guangzhou. The three cities’ people witnessed three games of Bayern Munich.
In the last game played in Guangzhou yesterday on July 23, Bayern played against Guangzhou Evergrande.
At the start of the game, the boys that accompany the players were chosen from students at the Faw-Volkswagen youth football training camp. On the day before the game, players from Bayern Munich provided football training for the kids.
The company will create football training camps in four cities in China – Changchun, Chengdu, Foshan, and Tsingdao, to provide professional training for full-time students at schools.
The company will also cooperate with Chinese Football Association to do non-commercial projects to help develop Chinese football.
Source: NetEase
Related coverage
China is the most promising market for Bayern
28 May 2015
Hyundai drop China Ladies Golf Open sponsorship
04 Sep 2017
Qbao to sponsor Guangdong Union Cup
17 Dec 2015
Football sponsors must be prudent in China
25 Dec 2015
China Sports Media accuses new media platforms of piracy
30 Mar 2017
More from Yutang Sports
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026
Yutang Sports
Chinese website
loading...