Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
October 21: Niushou Mountain Resort has announced it is to partner with Jiangsu Shouyoucai, a professional women’s basketball club who will return to the Women’s Chinese Basketball Association (WCBA) League.
With the initial purpose of creating a development mode by mutually integrating sport and tourism, the two sides will combine their brands to jointly release adverts and promotional contents. A representative of Niushou Mountain Resort believes that the strategy will help raise their profile, as well as promote the “the fighting spirit” of Jiangsu Shouyoucai.
The representative also disclosed that this partnership was in line with the resort’s overall development strategy that of integrating other industrial aspects into their tourism business with the sports sector being one of the main targets.
Further to this partnership, Niushou Mountain will take a step into the establishment of sports towns, as well as offering sports and recreational tourism services and organizing and introducing sports events into the resort.
Located in Nanjing, Jiangsu Province, Niushou Mountain is a nationally famous Buddhist resort with over 30 temples built during the Southern Dynasties and Tang Dynasty, while Jiangsu Shouyoucai is a widely known domestic women’s basketball club founded in 1953.
Source: tour.jschina.com.cn
Proofread by Raymond Fitzpatrick
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Yao to teach at NBA All-Star Game’s global camp
01 Feb 2016
New sponsor for Shanghai Men's Basketball Team
14 Oct 2016
YBDL raises 50 million yuan in Round A+ financing
09 Mar 2018
Qiaodan Sports sponsors 3X3 FISU World University League Final
10 Oct 2015
Pac-12 Commissioner Larry Scott meets with Jack Ma
11 Nov 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...