Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
The official WeChat platform of Shanghai Sharks has revealed that the club will be titled the "Shanghai Bilibili Basketball Team" for the 2016-2017 CBA League.
"Bilibili" is a well-known video sharing site, and fans refer to it as “B station." Allegedly, it has 22 million active users, 1.4 billion Danmu (bullet screen), more than 100 million daily video playbacks and more than 8 million videos created by UGC.
Previously, the Shanghai men's basketball team had Maggie Tire as its long-time sponsor. The CBA league title sponsors are mainly banks or real estate companies. Before that, only the Sina Lion Basketball Team, sponsored by Sina, appeared in the CBA league with the title of the network media. That was for the years 2001 to 2003.
The official WeChat platform announced that the cooperation between Shanghai men's basketball team and Bilibili would improve the game content both inside and outside the stadium. Fans will have a different viewing experience from other stadiums and they will have more opportunities to integrate with team and league activities. Also, the players will be able to have more interaction with the fans through Bilibili.
Proofread by Sean O Diobhilin
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Skyworth sponsors ISL Drew Dynamo
11 Nov 2015
Huawei extends deal with Canberra Raiders
26 Aug 2016
LeEco to sponsor Beijing Guoan
19 Jan 2016
Will Kobe Bryant welcome his slam-dunk in Chinese sports market?
04 Dec 2015
Australian NBL may hail Chinese club
20 May 2016
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...