VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
October 16, Shanghai: Having been a partner with Tennis Australia since 2013 in China mainland, the Chinese live-streaming platform iQiyi has jointly announced with the Australian governing body of tennis that their cooperation has been extended until 2021.
This renewal will allow iQiyi to broadcast the next four editions of the Australian Open and relevant programmes. These tennis programmes plus other summer tournaments featuring tennis players of Tennis Australia will also be featured on iQiyi, including the Mastercard Hopman Cup, The Brisbane International (ATP250), The Sydney International (ATP250), The World Tennis Challenge and The Australian Open Wildcard in Australia and Asian-Pacific Region.
Alongside their broadcasting services, the two sides will also extend their partnership in the e-commerce area, which will see the Australian Open’s official merchandise appear on iQiyi’s online mall.
iQiyi will also become the official partner of the Kids Tennis Day at the Australian Open, a campaign for kids and their families to experience the sport of tennis.
Over recent years, iQiyi has partnered with several international tennis governing bodies, such as the ATP and the WTA, capturing the rights of their tournaments and championships.
Under these tennis partnerships, iQiyi launched a premium membership project for tennis content during the China Open 2017. Users who joined this campaign can enjoy the rights included in their membership from January 1st, 2018.
Source: baidu
Proofread by Raymond Fitzpatrick
Related coverage
Li Na listed on FT's Women of 2014
17 Dec 2014
Australian Open teams up with Shanghai Rolex Masters
14 Oct 2015
Hampton by Hilton launch partnership with 2019 Shiseido WTA Finals Shenzhen
17 Aug 2019
CTA Tour Becomes the First Top-level Tennis Event with Independent IP in China
13 Aug 2020
Three Chinese brands sponsor Australian Open 2019
15 Jan 2019
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Yutang Sports
loading...