Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
October 16, Shanghai: Having been a partner with Tennis Australia since 2013 in China mainland, the Chinese live-streaming platform iQiyi has jointly announced with the Australian governing body of tennis that their cooperation has been extended until 2021.
This renewal will allow iQiyi to broadcast the next four editions of the Australian Open and relevant programmes. These tennis programmes plus other summer tournaments featuring tennis players of Tennis Australia will also be featured on iQiyi, including the Mastercard Hopman Cup, The Brisbane International (ATP250), The Sydney International (ATP250), The World Tennis Challenge and The Australian Open Wildcard in Australia and Asian-Pacific Region.
Alongside their broadcasting services, the two sides will also extend their partnership in the e-commerce area, which will see the Australian Open’s official merchandise appear on iQiyi’s online mall.
iQiyi will also become the official partner of the Kids Tennis Day at the Australian Open, a campaign for kids and their families to experience the sport of tennis.
Over recent years, iQiyi has partnered with several international tennis governing bodies, such as the ATP and the WTA, capturing the rights of their tournaments and championships.
Under these tennis partnerships, iQiyi launched a premium membership project for tennis content during the China Open 2017. Users who joined this campaign can enjoy the rights included in their membership from January 1st, 2018.
Source: baidu
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Li Na to promote WTA Wuhan Open
21 Sep 2015
Australian Open signs Chinese baijiu partner Luzhou Laojiao
10 Oct 2018
New logo releases and sponsor continues supporting
17 Feb 2015
Sina Sports links with Australian Open
20 Jan 2016
Yutang Weekly: What happened in the Chinese sports market (7/22-7/28)
28 Jul 2019
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports
loading...