Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Swiss tennis player Belinda Bencic has become a new brand ambassador of Huawei Switzerland, a subsidiary of the Chinese smartphone group Huawei Technologies.
A two-year sponsorship agreement has been signed, allowing Huawei to fully exploit the commercial benefits of partnership with one of the rising Swiss tennis players. Among others, the Chinese brand logo will adorn Bencic’s outfits in the future.
Currently, Huawei’s endorsement portfolio also includes footballers Lionel Messi (FC Barcelona) and Robert Lewandowski (Bayern Munich) within the Chinese group.
The new partnership was welcomed by Xiao Haijun, CEO of Huawei Switzerland: "Huawei Switzerland and Belinda Bencic share common values in having progressed very quickly. We are constantly challenging and looking for ways to improve so that we win competitions. We know we are associated with hard work, perseverance and commitment. This has also contributed to the success of Belinda (Bencic). These common values will accompany us and allow us to reach our future dream.”
"Competition is sometimes difficult to live with, but we must always be one step ahead," Bencic stated.
"Huawei is an incredibly inspiring brand that meets enormous daily challenges in terms of technology, design and sustainable product development. Their dream is to be No.1 in the smartphone sector, while I dream of becoming the World No. 1 on the court. We share the same values.” concluded the 19-year-old Swiss player, who has withdrawn from the upcoming French Open due to a back injury.
Source: tennisactu.net
Proofread by Sean O Diobhilin.
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Huawei announces Robert Lewandowski as brand ambassador
11 Nov 2015
Report on TV broadcasting of Tennis Tournaments in 2013(III)
24 Oct 2014
Mobile game Grow Away becomes gold sponsor of 2015 Tianjin Open
28 Sep 2015
Li Na to promote WTA Wuhan Open
21 Sep 2015
Huawei sponsors basketball tournament
01 Dec 2015
More from Yutang Sports
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...