Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Beijing: La Liga outfit FC Barcelona and Procter & Gamble shampoo brand Head & Shoulders (H&S) have jointly announced that they had extended their partnership with H&S Super Fresh Male Line is to becoming the club's official shampoo in China.
At the press conference hosted in the Worker's Stadium in Beijing, H&S set up a "H&S-Barca Locker Room" to provide a Barca-themed experience for the club’s Chinese fans at the conference. Similar in style to the Camp Nou locker rooms, this special tour was designed with various FCB's memorabilia including pennants and autographed football boots.
The partnership has also seen an interactive online game, H5 Header Social Interactive Game launched by H&S. By applying VR technology this game allows fans to "participate" in a Barcelona match and enjoy this new groundbreaking experience.
Head & Shoulders is an American brand produced by parent company Procter & Gamble since 1961 and is the market leader in anti-dandruff and the world's number one in shampoo. Futbol Club Barcelona, commonly known as Barcelona and more familiarly as Barça, is a professional football club founded in 1899 and based in Barcelona, Spain.
Source: sports.qq.com
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
14 Jul 2016
Sports sponsorship floats China Inc’s boat
23 Apr 2015
ZTE signs three-year deal with PGA Tour
09 Oct 2017
XIAMENAIR to title sponsor Australian Badminton Open
04 Feb 2016
Hebei China Fortune fined for wearing wrong kit
18 Apr 2016
More from Yutang Sports
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...