Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
The Chinese Basketball Association (CBA) has agreed a two-year sponsorship deal with Swiss watchmaker Taker TAG Heuer in a press release held at Beijing Olympic Park on Wednesday.
Under the agreements, the Swiss brand becomes the official timekeeper and watch partner of Chinese top tier basketball league until the end of 2016/2017 season.
In addition, TAG Heuer also plans to launch an edition of CBA-themed watch next year.
As well as the to-be-launched customized watch, the Swiss brand will also help develop Chinese basketball with a youth training program which helps build basketball courts, provide training equipment and hold youth training camps in China's remote rural areas.
"The cooperation with the CBA will bring our brand to a broader platform to connect with young people closer than before. We also plan to support the game's grassroots development and inspire more passion for the game among youngsters," said Leo Poon, the directing manager of TAG Heuer Greater China.
The 2015/2016 Regular Season of the CBA will kick off on Oct. 31.
Source: China Daily
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
CBA plans to spend 8 -12 years building professional referees team
16 Feb 2017
Huawei sponsors top five South African rugby teams
22 Jan 2015
Tottenham Hotspur announce Chinese brand as Mobile Phone Partner
18 Aug 2017
Wasserschuh: I love Chinese tea more than beans and rice!
16 Jun 2015
Nike and Yonex show commercial potentials of Chinese sports
08 Jan 2015
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...