VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese business conglomerate Dalian Wanda Group has made a further step to enhance its brand in the Spanish market by agreeing to a title sponsorship deal for Atlético Madrid's training ground, according to Sportspro Media.
The business group, which is masterminded by China’s richest man, Wang Jianlin, bought a 20 percent stake in the Spanish Soccer club early last year, and has now moved to rename the team’s training ground as the Ciudad Deportiva Wanda Atlético de Madrid.
The training ground, located in the Majadahonda suburb of the Spanish capital, is now decorated with a banner displaying its new name in both Spanish and Chinese.
No value was given for the naming rights deal, but it comes during a period of sustained investment in the club from Wanda, which is looking to expand its presence in the European sporting market.
Atlético Madrid, the 10-time Spanish champions, currently sit second in La Liga.
Source: Sportspro Media
Proofread by John Devlin.
Related coverage
Changbai Spring to sponsor 3 Chinese national sports teams
25 Apr 2017
Man City’s new partnership with Chinese lottery provider
15 Jan 2015
Yi Fang Group to take over China League One club
09 Jul 2015
Canon sponsored IAAF World Cross Country Championships in Guiyang
01 Apr 2015
24 Aug 2015
More from Yutang Sports
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Yutang Sports
loading...