Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
September 1: NBA China has announced a long-term partnership with Scotch whisky brand Chivas at an official theme party held in Shanghai.
The partnership was announced in front of Celtics legend Paul Pierce, Chinese actor Shawn Yue and more than 300 guests and media representatives. Under the rules of their partnership, the Pernod Ricard-owned whisky brand will become an official partner of NBA China.
As Gao Shengtian, Managing Director of Pernod Ricard China, said:” As the Chivas brand believes ‘Success tastes better shared’ and the partnership with NBA China will be a reflection of our philosophy—teamwork, craftsmanship and sharing the joy of success with our slogan ‘Win the Right Way’.”
“The partnership will hopefully help us create unforgettable experiences for young customers who will also understand what brotherhood is through basketball.”
As an official partner of NBA China, Chivas will launch a series of promotional campaigns throughout the country, including two matches between the Golden State Warriors and the Minnesota Timberwolves, two NBA giants, in Shenzhen (October 5) and Shanghai (October 8), as part of the NBA Global Games China 2017.
Source: sports.enorth.com.cn
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
ANTA signs deal with Brooklyn Nets
20 Nov 2014
Pac-12 announced partnership with Alibaba
14 May 2015
Xtep to sponsor Tianjin Team at 13th National Games
04 Aug 2017
AC Milan seals deal with Le Sports
01 Feb 2016
01 Mar 2016
More from Yutang Sports
Yutang Sports
loading...