SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
In Q2 2017, Chinese smart wearable equipment manufacturers Xiaomi, makers and designers of the Mi Band, has overtaken Apple and Fitbit to become the #1 wearable equipment provider with a 17% marketshare, according to a new report by Strategy Analytics.
Steven Waltzer, Industry Analyst at Strategy Analytics, stated, “Global wearables shipments reached 21.6 million units in Q2 2017, rising 8 percent annually from 20.0 million in Q2 2016. Strong demand for low-cost fitness bands in China and premium smartwatches across the United States drove the uptick.”
According to Neil Mawston, Executive Director at Strategy Analytics, Xiaomi has shipped 3.7 million wearables worldwide in Q2 of 2017, rising 23 percent annually from 3.0 million units in Q2 2016.
“Xiaomi’s Mi Band fitness trackers are wildly popular in China, due to their highly competitive pricing and rich features such as heart-rate monitors, step-counters and calendar alerts,” said Mawston. “Fitbit shipped 3.4 million wearables for 16 percent marketshare worldwide in Q2 2017, almost halving from 29 percent a year ago. Fitbit is at risk of being trapped in a pincer movement between the low-end fitness bands sold by Xiaomi and the fitness-led, high-end smartwatches sold by Apple.”
Source: sohu and strategyanalytics.com
Proofread by Raymond Fitzpatrick
Related coverage
Sportcal Interview:Insights on the world’s sports sponsorship industry
13 Nov 2015
The 14th National Games of China Holds the Contract-signing Ceremony of Sponsorships
16 Sep 2020
LED manufacturer Ledman approaches sports sector
29 Aug 2015
A crossroad for Chinese sports brands: what have they done to expand their business?
14 Sep 2017
A golden age for marathon industry in China?
06 Nov 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...