Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

Lander Sports announced partnership with Huangshan City in Anhui Province. The two sides would invest in building an international outdoors sports basement. In the future, they will also work together in sports event and sports tourism.
Specifically, Lander Sports is going to build a basement in Huangshan, which national teams could use it as a train camp. Based on the basement, Huangshan is able to integrate the resource they have. Huangshan plans to hold a series of sports event and develop tourism with the events.
With the O2O platform, Lander is to combine tourism, sports and Internet. Furthermore, Lander hopes that they can update the traditional sports events in Huangshan, and design brand new market-oriented tourism product for the customers, then explore for a new mode of “Internet + tourism”.
CEO of Lander Sports said, it is the first time for Lander to build up partnership with local government. The influence of Lander will boost up while the revenue is going to rise at the same time.
Source:cnstock.com
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Lander Sports Q1 profit up 488%
04 May 2016
Three trends for 2016 in Chinese sports business
15 Jan 2016
Under Armour sues Chinese brand for US$15.05m
30 Jun 2016
2015 in review: President Xi’s sports diplomacy trips
24 Dec 2015
Guangzhou Evergrande omitted from CCTV award nominations
25 Dec 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Yutang Sports
Chinese website
loading...