Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
September 5: Representatives of the China's General Administration of Sport (CGAS) and the local government of Zhejiang Province have signed an agreement, which will see Wenzhou (a city of Zhejiang Province) become the first pilot city in China to promote sports through social investment.
This agreement has set out several priorities for the CGAS and Zhejiang Province, such as supporting social sports organizations, encouraging more social capital to invest in mass sports events and participation and enhance professional sport careers and the sports industry while also launching new policies to secure these investments. The pilot project will reportedly last for 3 years.
Of these priorities, social sports organizations, as well as social investment for sports careers and industry have been emphasized by the CGAS. Currently, there are 1,477 social sports organizations in Wenzhou.
On the other hand, Wenzhou have recently made great efforts to attract social capital to invest in the local sports industry. Every year, the local government of Wenzhou has provided special funds accumulating over RMB 5 million (US$765k) for social capital which has supported the sports industry.
One of the projects raising funds through this method is the Wenzhou Olympic Town, which will cover 3 square kilometer and cost RMB 5 billion (US$765m) for its overall construction.
Source: www.ynhouse.com.cn
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Parent company of Kappa invests 20m Yuan in Huayi Sports
26 Apr 2017
Linglong Tire in Thai sponsorship deal
27 Feb 2016
Wanda Sports sets up global HQ in Guangzhou
29 Dec 2015
Ledman acquires Jets exclusive marketing rights in China
23 Jun 2016
CSI sports-related business at RMB 655m last year
12 Apr 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...