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Recently, China‘s leading sports brand 361° announced they would become the official partner of the 2018 Jakarta Asian Games, making it the third time 361°sponsors the Games following the 2010 version in Guangzhou and 2014 version in Inchon.
This deal will see 361°supply various sports equipment to the 2018 Asian Games’ staff including staff from the Olympic Council of Asia (OCA) and the Asian Games Organizing Committee, technical officers, referees and volunteers. The equipment provided by 361° will include sports shoes and apparel, bags, hats and gloves.
Apart from the 2010 and 2014 Asian Games, 361° can also add the 2011 Shenzhen Summer Universiade and 2016 Rio Olympic Games to their official sponsorship portfolio. Through these successful sponsorship deals, 361° has expanded their reach into the international market, capturing markets in Brazil, the US, the UK, Germany, France, Austria and Switzerland.
Source: Sina
Proofread by Raymond Fitzpatrick
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